Success defined for 2021.
The only constant is change. And success is not exempt. So what will it look like in the year ahead if it’s not a frantic sprint to 2019 numbers?
As we all know firsthand, change and uncertainty exponentially increased in 2020. Things we didn’t think needed to be addressed until five, ten years down the road are now mission critical. And in the face of all this acceleration, shareholders are demanding a plan to insure survival for the next four quarters.
The sober truth: inaction is self-sabotage.
Success and Meaning are one.
Yes, profits and shareholder happiness are important, but so is relevance. A meaningful brand will succeed in both. And it will better navigate uncharted waters like a global pandemic.
A brand vision is more than window dressing. It is the very substance of why your business should exist. Especially in a post-pandemic world where systemic reassessment is inevitable.
A meaningful brand has two things:
- A thriving workforce that is passionate about what they do, and
- A consumer base that is loyal beyond belief, resulting in profits even in midsts of a pandemic…
