Humanizing Brands
“Jobs aren’t big enough for people.”
With an audience of about 100 digital agency founders and owners, there were a number of things I could speak on. I leaned into the four major themes that have been on my mind lately — the nature of work, capitalism, leadership and of course branding — showcasing how they relate and are connected to one another.
The nature of work
There is a crisis of meaning which was presciently captured in Studs Terkel’s book and subsequent play Working (1974).
It’s no surprise the Great Resignation happened — the office has been empty all along. In 2004, Steven Covey published The 8th Habit. In it he writes about a poll of 23,000 employees across different industries and organizations.
Here’s what the poll found out:
Mr. Covey continues with a simple metaphor. He says, “If, say, a soccer team had these same scores, only 4 of the 11 players on the field would know which goal is theirs. Only 2 of the 11 would care. Only 2 of the 11 would know what position they play and know exactly what they are supposed to do…
