As a millennial who dearly values the Gen-X mindset (people born between 1965 to 1984), I believe we are experiencing one of the most drastic changes in corporate America leadership. Brand loyalty has turned a new page and there are signs for what is to come — a corporate America revolution where brands not only become ambassadors for “good,” but in doing so consequently declare what is good and what is evil in our society.
The humanization of brands.
As a strategist at an agency who is on a journey to humanize brands, it is no surprise that I hold this perspective, however what is surprising is the recent events around the NRA and brand partnerships. It happened overnight, in a domino-like fashion, one brand after another. Do you wonder why?
What is most fascinating about this, is it gives us an opportunity to peek into the very process at how these brands are taking a “moral high ground,” and as a result of these actions I would argue they are critically reshaping and redefining the understanding of good and evil in our society.
